Today Gibson announced the launch of the official Gibson Island on Second Life.com. The first major music manufacturer to establish an official island in Second Life, Gibson encourages consumers to participate in this new and exciting virtual world, complete with digital luthiers, instruments, and guest stars. The Gibson Island will officially launch at 8 a.m. SL Time on Wednesday, July 16, 2008 with an exclusive live music performance at 6 p.m. SL Time.
In tribute to the legendary Gibson Les Paul guitar and to Les Paul himself, the Gibson Island is in the shape of the famous guitar body and rises up from the ocean in Second Life. The "island" features humbucker mountains, full theatres, mini-theatres, and other areas resembling pick ups and other aspects of a Gibson guitar.